Las Vegas Nevada regional spotlight
✈ TEST PILOT · REGIONAL SPOTLIGHT

WELCOME TO
NEVADA.

Same worldwide programme.
Different local opportunity.

📍 LAS VEGAS · NEVADA MARKET
Miami Vice
WORLDWIDE PROGRAMME

MIAMI VICE

Everyone can be watching the same broadcast. The programme does not need to change simply because the viewer changed markets.

LOCAL SPONSOR EXPERIENCE
LAS VEGAS, NEVADA

NEON DESERT RESORTS

FICTIONAL TEST PILOT SPONSOR

Imagine Neon Desert Resorts purchased the Nevada sponsorship for this worldwide Miami Vice premiere.

Viewers in Nevada could receive this sponsor, local commercial, regional branding and market-specific actions while viewers elsewhere continue receiving experiences designed for their own markets.

WHAT JUST HAPPENED?

THE SHOW STAYED THE SAME.
THE MARKET CHANGED AROUND IT.

Not everything should change during a real broadcast. Some assets remain universal while selected advertising, sponsor and interactive opportunities adapt to the viewer's location.

VALGeo didn't fly you to Vegas.
It made Vegas come to you. 😏

REGIONAL EXPERIENCE TECHNOLOGY

POWERED BY VALGeo

One broadcast can support different commercial experiences across multiple markets — without changing the programme everyone came to watch.