WELCOME TO
FLORIDA.
Same worldwide programme.
Different local opportunity.
SUNCOAST
LUXE HOTELS
Imagine Suncoast Luxe Hotels purchased the Florida sponsorship for this worldwide Miami Vice premiere.
Florida viewers could receive this local sponsor, regional commercial, branding and market-specific action while the rest of the world continues watching the same programme.
MIAMI VICE
Everyone can be watching the same broadcast. The programme does not need to change simply because the viewer changed markets.
THE SHOW STAYED THE SAME.
THE MARKET CHANGED AROUND IT.
A real broadcast does not need every element to change. Selected advertising, sponsor and interactive opportunities can adapt locally while the programme itself remains universal.
Miami still gets home-field advantage. 🌴😏
POWERED BY VALGeo
One broadcast can support different commercial experiences across multiple markets without changing the programme everyone came to watch.
Different opportunity.
