Case Study – Bob Marley Fest

Case Study:

30th Annual Bob Marley Festival Livestream

(An On Site Production)

Event Flier

The Design:

To maintain a consistent look and feel with the marketing the festival was doing, we basically designed their stream around the themes they were using — the colors, the graphics, the style.

We built their stream page (the page that we host your stream on) and kept that look. nowulivestream.com/peoplesfestival.

A link on their website was added to direct people to this page.

The “set design” is created using these elements and adding them to the live feeds from the cameras, and we have a live streaming production!

Some of the graphics from the graphics package used to create the look of the stream.

And then it all comes together….

The Production:

In this case we produced the event on location using a multi-camera setup, BUT we could have produced pretty much the same results by just sending links to dedicated phones that would serve as our cameras, ingest them into the studio, work our magic and sprinkle some NowULive flavor on it — then output a big time production for your audience to see. That’s what we mean when we say we put your phone on steroids, and take going “live” to a whole other level.

This was a pretty simple production where we showed the performers on the stage using two different vantage points. One a closer view on the artist and a second more zoomed out view to show the overall stage and the festival goers, to give the viewing audience a feel of what it would be like to be at the festival. To see and feel the energy.

We would alternate views and show activities throughout the festival grounds such as the food court, vendors, and performers on the secondary stage. In addition we partnered with a media personality, TreTV Media, who provided all the interviews with the festival goers and the music artists.

Even though this was a pretty simple stream, we were able to take an event that may not be as big as a Coachella, yet give their audience that big time Coachella feel. THAT is why we say, you call that live? Nah…. NOWULIVE!!!!

REMIX!!!!!

We desire to push the limit and deliver productions people never believed they could have. The stream was AWESOME, but even a nice car can be customized and taken to another level, so to that end, here is what we could have done…..

Video Packages — Video packages could be anything from public service announcements, sponsor related video, archival footage, pre-recorded interviews, pre-produced content features like human interest stories… basically anything.

Commercials — Since we can stream through our own private network, we can place commercials for sponsors and not worry about violating social media streaming restrictions.

Contest — You could create some type of contest and announce the winners during the stream.

Giveaways — Any number of possibilities here.

Fan Cam — A basic version of a fan cam would simply be us combing through the festival participants and putting them on the screen. Much like at sporting events.

Theme Cam — This is kind of like the fan cam idea, but more of a theme. For example, in stadiums they have “kiss cam” where the camera zooms in on a couple and then they kiss. You could customize something specific to your event for sponsors, for example.

“Call In” Guests — Basically people who are pre-scheduled to call in and appear in the stream. These could be representatives of sponsoring organizations or celebrities, anyone.

Virtual Gallery — Similar to the call-in guests, but these would be random fans. People who can connect from anywhere in the world. It can either be done as a solo thing where we bring a person in (possibly interview them), or it could be a gallery type of thing where several people are in “the room” (think Zoom, but not Zoom LOL) and talking to each other and sharing the experience together — all while we show them to the wider audience in the livestream.

On Site Host — Similar to the Thanksgiving Day parades, New Year’s Eve broadcasts, and other type events. This would be two individuals who serve as the “MC” of the broadcast. They narrate the event and even conduct interviews with guests at their “booth”. You know what it looks like.

Remote Host — Similar to the on site version, but these people can be anywhere in the world and we bring them in remotely to host the event.

Remote Performers — We literally can bring performers in from anywhere in the world. We send them a link, they send us their performance live. Of course we can also play recorded performances as well.

On Ground Fan Feeds (Selfie Video) — Imagine a QR code that the people on the grounds can scan and then we tap into their phone camera and they share their experience with the world from their on the festival grounds point of view!

Simulcast Stream — We can stream to multiple locations at the same time, with different combinations of content displayed and/or heard. So, for example, we could stream on YouTube the full experience MINUS certain elements that may challenge the social media restrictions.

A graphic would be displayed saying that if you go over to the website (where the private server stream is), they can SEE and HEAR the full experience. Another example — Instagram is displayed in a different format, it is presented in a portrait layout.

We could design a “set” specifically for Instagram to make it look proper in that layout, and stream to YouTube and the website all at the same time in the normal widescreen format.

Local Output Screen — Basically, if you have screens/displays on site, we could stream to the screens and show — anything.

Question... What Can We Stream For You???

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