Houston Texas regional spotlight
🚀 TEST PILOT · REGIONAL SPOTLIGHT

WELCOME TO
TEXAS.

This is Houston.

Same worldwide programme.
Different local opportunity.

📍 HOUSTON · TEXAS MARKET
Miami Vice
WORLDWIDE PROGRAMME

MIAMI VICE

Everyone can be watching the same broadcast. The programme does not need to change simply because the viewer changed markets.

LOCAL SPONSOR EXPERIENCE
HOUSTON · TEXAS

713
MOTOR CLUB

FICTIONAL TEST PILOT SPONSOR

Imagine 713 Motor Club purchased the Houston sponsorship for this worldwide Miami Vice premiere.

But instead of simply advertising to Houston viewers, they turned the broadcast into a local experience.

713
713 MOTOR CLUB PRESENTS

VICE NIGHT HOUSTON

CLASSIC CARS · EXOTICS · MUSIC · SCREENING PARTY

A worldwide programme can become the launch point for a market-specific promotion, event, offer or experience — without changing what the rest of the world is watching.

🏎️ HOUSTON EXCLUSIVE EXPERIENCE
WHAT JUST HAPPENED?

THE PREMIERE
STAYED WORLDWIDE. THE EXPERIENCE
BECAME HOUSTON.

Advertising does not have to stop at showing somebody an ad. Selected sponsors can turn a worldwide audience into local promotions, offers, events and experiences.

Houston, we have an opportunity. 🚀
Miami had Crockett & Tubbs.
Houston brought the wheels. 😏
REGIONAL EXPERIENCE TECHNOLOGY

POWERED BY VALGeo

One broadcast can support different commercial experiences across multiple markets — without changing the programme everyone came to watch.

One broadcast.
Different markets. Different opportunities.
Different experiences.