THE TECHNOLOGY BEHIND THE MULTIPLICATION
MEET VALGEO.
Same content. Different locations. Different experiences.
HERE'S THE TRICK
IT DOESN'T HAVE TO LOOK THE SAME EVERYWHERE.
VALGeo allows NowULive to recognise where a viewer is and deliver a different Player Experience around the same content based on that location.
Your video or livestream can stay exactly the same. But the Featured Video, overlay, Prime Lead-In, buttons, Spotlight content and other Experiences around it can change.
We call those geographic locations Regions.
YOU JUST SAW ONE REGION
NOW IMAGINE THE WORLD.
What you just experienced was
ONE VALGeo Region.
VALGeo can take that same idea and multiply it across geography —
from enormous audiences to remarkably precise local areas.
~192
Countries
A country can become its own VALGeo Region.
50
U.S. States
Every state can deliver its own Player Experience.
200
Top U.S. Media Markets
Go deeper and target major media markets individually.
And underneath that is a geographic engine designed to go even more precise. A Region can represent a city, a ZIP code, a neighbourhood or a tightly defined local area — even a street corner.
World
Country
State
Media Market
City
ZIP Code
Street Corner
From global audiences to hyperlocal communities,
the world becomes your canvas.
The possibilities are nearly endless.
SAME CONTENT. DIFFERENT LOCATION.
DIFFERENT PLAYER EXPERIENCE.
Someone watching your program in
Philadelphia
could see one sponsor.
Someone watching that same program in Atlanta could see another.
And VALGeo can become far more precise than city-to-city. Someone watching on one street corner could receive one Player Experience, while someone watching that same program across the street could receive another. Same program. Same moment.
Different Player Experience.
Someone watching that same program in Atlanta could see another.
And VALGeo can become far more precise than city-to-city. Someone watching on one street corner could receive one Player Experience, while someone watching that same program across the street could receive another. Same program. Same moment.
Different Player Experience.
NOW HERE'S WHAT WE'RE GIVING YOU
YOUR TEST DRIVE INCLUDES FIVE.
ALL + 4
VALGeo can span the world.
For the Test Pilot Program, we're giving you five VALGeo experiences to work with.
ALL is your worldwide/default experience. It's what viewers receive unless VALGeo has a different experience assigned to their Region.
ALL can also serve the worldwide audience outside your four assigned Regions.
Then you get four additional Regions of your choice.
For the Test Pilot Program, we're giving you five VALGeo experiences to work with.
ALL is your worldwide/default experience. It's what viewers receive unless VALGeo has a different experience assigned to their Region.
ALL can also serve the worldwide audience outside your four assigned Regions.
Then you get four additional Regions of your choice.
ALL
Worldwide / Default
Region 1
Your Choice
Region 2
Your Choice
Region 3
Your Choice
Region 4
Your Choice
FOR THIS TEST DRIVE, CHOOSE YOUR FOUR FROM:
~192 Countries
50 U.S. States
Top 200 U.S. Media Markets
Mix and match your four Regions however you like.
The more precise geographic capabilities you saw above
are part of the larger VALGeo architecture;
this Test Drive currently uses Countries,
U.S. States and U.S. Media Markets.
REMEMBER THOSE EXPERIENCES / AD OPPORTUNITIES?
NOW THEY CAN MULTIPLY.
Suppose you packaged one entire Player Experience for
$100 in each of your five environments.
ONE FLIGHT
$100
×
5
=
$500
ALL + four Regions = $500.
↓
NOW USE YOUR 30 DAYS
$500
×
4 WEEKS
=
$2,000
Four weekly opportunities to test and fly.
Work with the same sponsors each week.
Try different sponsors.
Change your packages.
Change what you charge.
And remember — the Experiences around your content are options. Keep some for yourself. Use some to promote your own content. Turn others into sponsor opportunities.
And remember — the Experiences around your content are options. Keep some for yourself. Use some to promote your own content. Turn others into sponsor opportunities.
YOU DECIDE WHAT YOU KEEP.
YOU DECIDE WHAT YOU SELL.
YOU DECIDE HOW YOU PACKAGE IT.
YOU DECIDE WHAT IT'S WORTH.
WE'RE GIVING YOU THE RUNWAY.
WHAT YOU DO WITH IT IS UP TO YOU.
ONE FLIGHT COULD BE
$500.
FOUR WEEKS COULD BE $2,000. THAT'S HOW YOU START BUILDING THE NOWULIVE BAG. 😏
FOUR WEEKS COULD BE $2,000. THAT'S HOW YOU START BUILDING THE NOWULIVE BAG. 😏
ENOUGH EXPLAINING.
SIT YOUR BUTT IN THE SEAT.
You've touched one Player Experience.
Now you know that VALGeo can multiply that idea across countries, states, media markets — and ultimately much more precise geographic areas.
But reading about it isn't the same as flying it yourself.
Next, you're going to get inside the experience, put yourself in the Player, and move through VALGeo Regions yourself.
Now you know that VALGeo can multiply that idea across countries, states, media markets — and ultimately much more precise geographic areas.
But reading about it isn't the same as flying it yourself.
Next, you're going to get inside the experience, put yourself in the Player, and move through VALGeo Regions yourself.
YOU'VE SEEN HOW IT WORKS.
NOW FLY IT.
Put yourself in the Player.
Move the experience.
Take VALGeo for a Test Flight.
START YOUR TEST FLIGHT ✈️